Integrity Solutions | Business Development for Credit Unions

Integrity Solutions® is a performance improvement organization that has successfully helped credit unions’ sales & service teams and their managers increase:

Revenue growth and business development
Member focus and loyalty
Employee productivity and talent retention

Clients such as Mountain America, Delta Community, Grow Financial (formerly MacDill CU), Coastal CU and thousands of others have achieved breakthrough business results for over 40 years by leveraging our assessment, behavior change and consulting solutions.

We help our clients create value for their members by building integrity into all interactions.

Read the research that describes an empirically proven performance improvement strategy to increase sales by 20% and more.

Through sales training and service training, Integrity Solutions can help in managing credit union change.

To learn more, visit the Case Studies

Learn More About Our Results-Producing Solutions

Training & Assessment

Service-Selling Skills, Attitudes and Beliefs
Customer Service Skills, Attitudes and Beliefs
Coaching Skills, Attitudes and Beliefs

Consulting

Change Management
Member Value Gaps
Leadership/Service Team Alignment
Business/Strategic Planning

White Papers for Credit Unions

Volume I

Article I: Evolving from Member-Focused to Member-Centric
Article II: Building the Bridge between Service and Selling
Article III: Creating the Performance that Drives Value & Growth
Article IV: Understanding Member Value & How to Enhance It
Article V: Leveraging your Success Profile to Select the Right People
Article VI: Implementing a Service-Selling Process that Reinforces Your Values
Article VII: Developing Accountable Leaders for a Service-Selling Culture
Article VIII: Engaging the Hearts and Minds of Your Service-Selling Team
Article IX: Listening to the Voice of your Members

Ten Guidelines for Ethics & Values

Service and selling are an exchange of value.
Service and selling are not something you do to members, it's something you do for and with them.
Developing trust and rapport precedes any service or selling activity.
Understanding a member's wants or needs always precedes an attempt to offer a solution.
Service and selling techniques must give way to values-driven principles.
Truth, respect and honesty provide the basis for long-term success with members.
Service and selling pressure is never exerted by a service team. It's exerted only by members when they want or need the solution being recommended.
Dealing with member concerns is never a manipulative process. It's a strategy to overcome problems...when members want to overcome the problems.
Getting agreement to a solution is a victory for both the service team and the member.
Ethics and values contribute more to sales and service success than techniques or strategies.

Speeches to Credit Union Associations on Service, Selling and Establishing a Competitive Advantage

NAFCU - National Association of Federal Credit Unions 40th Annual Conference
DCUC - Defense Credit Union Council National Conference
Allied Solutions National Networking Conference
NAFCU - Strategic Growth & Lending Conference, (March 2008)

Contact Us

Video Overview

Credit Union Clients

We serve credit unions and their members nationwide. View a complete listing.

Who We Are

Integrity Solutions is a performance improvement organization that focuses on developing sales and service teams that achieve measurable business results — increasing sales, improving customer loyalty, and talent retention. Our philosophy, processes and people change the way our clients do business, by building integrity into every aspect of their members' experience. With millions of participants worldwide, Integrity Solutions continues to build programs that help our clients create value for their members.

Strategic Partner

Allied Solutions is a Securian Financial Group affiliate. Visit the Allied Solutions website at www.alliedsolutions.net.