Solutions
What They're Saying...
"I'm excited about the program! The options for follow-up meetings make it easy for our participants to learn in an environment in which they are comfortable. The "Interview" section delves much deeper into developing different types of questions that create value and help identify needs."
Katy Knopp
Sales Development Manager
CORPTAX, Inc.
Integrity Selling
What Is Integrity Selling®?
Integrity Selling® is an ongoing, needs-focused sales curriculum designed to help organizations develop more professional sales teams, strengthen client relationships, and decrease the high cost of turnover. The Integrity Selling curriculum embodies these elements:
- Needs-focused selling system -- AID,Inc.®
- Simple Behavior Styles® language
- Eight-week structured follow-up Course
- Self-leveling, self-customizing curriculum
- Learning dynamics that impact attitudes and skills
- Ongoing managers' coaching
- 6 Performance Accelerator reinforcement sessions
- Alternative Delivery Methods (e.g. web and teleconference)
Integrity Selling® has been upgraded!
Grounded in strong values and ethics, our sales curriculum will allow your team to win the hearts of your prospects and fulfill growing customer expectations. Integrity Selling® will stimulate thinking, create more enthusiasm for the sales process, and enhance teamwork — the crucial elements of success.
These changes guarantee immediate and profound impact:
- The Seminar now includes a new Foundation module at the start of the Seminar that communicates the core and differentiating integrity-based concepts, sales models, and preparation strategies upon which remaining sessions build.
- The AID,Inc.® Model and Follow-Up modules have been enhanced . Participants will leave the Seminar better-equipped to immediately apply core concepts and skills and achieve success .
- A Socratic approach to methodology enhances learning by encouraging students to share challenges and receive input on how they currently are interacting with their customers.
- New PowerPoint, video and audio segments.
- The Integrity Selling® Development Profile has replaced the Sales Skills Inventory.
For more information:
Congruence of Knowledge, Skills and Values
Sales success requires more than knowledge. It also involves attitudes, values, and beliefs. Integrity Selling® helps people evaluate these dimensions and identify the gaps that cause conflict, stress, and/or stifled productivity. When each of these dimensions are in congruence, achievement drive is released and salespeople are freed to reach their unlimited sales potential.

Six-Step Selling System™
One of the most powerful components of Integrity Selling is the AID,Inc.® Sales System. The easily remembered system is made up of six steps:
- Approach: to prepare effectively and build trust.
- Interview: to identify needs, wants and challenges.
- Demonstrate: to show how your products address identified needs.
- Val - I - date: to cause people to trust you and believe.
- Negotiate: to welcome and work through problems and objections.
- Close: to ask for a commitment to action.
Statement of Values and Ethics
- Selling is a mutual exchange of value.
- Selling isn’t something you do to people; it’s something you do for and with them.
- Developing trust and rapport precedes any selling activity.
- Selling pressure is never exerted by a sales professional. It's exerted only by people when they perceive they want your products.
- Selling techniques give way to values-driven principles.
- Truth, respect, and honesty provide the basis for long-term selling success.
- Ethics and values contribute more to sales success than do techniques or strategies.
- Understanding customers' wants or needs should precede attempts to sell.
- Negotiation is never manipulation. It’s always a strategy to work out problems—when customers want to work them out.
- Closing is a victory for both the Customer and the sales professional.
Integrity Selling® Timeline

Integrity selling® certification and help desk email
Click here to review the Integrity Selling® certification schedule.
Click here for questions concerning Updated Integrity Selling®, you will receive a response within twenty-four hours.
Let us help you CREATE VALUE for your customers!
“The program works. I spent a lot of time searching for the appropriate sales model for our team. It appears that Integrity Selling® is the only product addressing the core issues of change among all employees, from order takers to becoming sales staff. Because of its effectiveness, our organization has experienced steady growth since last year.”
Michael Raley
President / CEO
Baptist Health South FL FCU
“Integrity Selling® is an amazing program, and I truly appreciate your efforts. It has set a solid foundation for success in an industry where ethics and integrity are truly appreciated by accounts.
Territory Representative
Medical Device Company
“I had a first meeting with a large account. After winning the business (after only 30-minutes!!), the client pulled me aside to tell me, “That was the best close that I have ever seen!. I knew I was being close, but it felt good. I knew that you were confident in your product and that you weren’t trying to sell me anything. You simply provided me with a solution.”’
Territory Representative
Medical Device Company
“It’s hard to believe Integrity Selling® could get better, but you guys did it! As usual you taught me a new way of practicing “Integrity”. Thank you again for investing in Integrity’s certified facilitators.”
Lanie Jordan
Executive Director
SMT
“We had done apre-call planner, which kept us focused on what we were hoping to accomplish. The bottom line—by asking open ended questions, you can uncover needs that you never thought would be exist. We set ourselves up for success! I highly urge you use this selling approach. Identify the customers’ behavior style, and plan out your call with the pre and post call planner. It will help you enormously. It did for me!”
Ollie Reese, III
Director of Capital Sales North
SOLTA
"Our revenues increased 30% since installing your program. This had a $500,000,000 impact on this nation's exchange."
Trade New Zealand
"Our Production goals went from averaging 90% of goal to 103.2%. Employee turnover dropped 50%."North Atlantic Area, American Red Cross
"We are seeing staggering results. Our production has increased by 29%."
New York Agency, The Guardian Life Insurance Company
"I worked directly with 17 agents, ten of the 17 qualified for Million Dollar Round Table, and four qualified for the very first time. My unit had a 33% increase in production."
Des Moines Agency, The Principal Financial Group
"I have been in sales for over 23 years and have experienced several sales training programs. Integrity Selling is better than any I have experienced, and it get results! After the eight-week follow-up sessions, Word Data has experienced a 42% sales increase over this period last year. WOW!"
General Manager, Word Data Business Systems
It doesn’t cost, it pays! I am amazed at how well written the manual is. It’s a great track to run on. We are seeing great participation from our sales team as they read the book, listen to the tapes, and share their new insights with each other in the weekly meetings. I already perceive the growth in their self concept and their skills.
Training Manager – Window Manufacturer
"I worked directly with 17 agents, ten of the 17 qualified for Million Dollar Round Table, and four qualified for the very first time. My unit had a 33% increase in production."
Manager - Insurance Company
The programs change behavior! In just 18-months, our company DOUBLED its sales without increasing staff. Most importantly, customer satisfaction averaged 9.0 on a 10.0 scale.
Manager – Major Investment Service
90% of the Integrity Selling graduates that were also being Coached increased their sales volume by 38.5%, compared to the overall company increase of 1%. We feel this is directly attributable to the Integrity Selling/Coaching experience.
Broker – leading Real Estate firm
"Integrity Selling was selected because it was customer-focused, based on principles that were transferable and improved results. This program helps people change their performance by changing self-image and self-worth."
President and CEO; Insurance Company
"I've been a student of sales training programs for nearly 25 years now. Nothing to date can touch Integrity Selling for simplicity, clarity and common sense. It truly teaches the essence of sales; to assist in the fulfillment of goals and provide value for value. I have increased my annual income by more than $100,000 since attending my first class."
Registered Representative; Assistant VP
