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Our Story

Founded in 1968 by Ron Willingham (1932-2019), Integrity Solutions has spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors. Ron initially offered leadership courses. He worked with Dr. Maxwell Maltz to rewrite the bestseller, Psychocybernetics for children and consulted with Success Magazine.

Over the next decade he worked to perfect a learning methodology that created lasting behavior change. He then shifted focus to helping organizations improve sales effectiveness through the creation of Integrity Selling®. Integrity Selling was soon at the forefront of the customer needs-focused selling philosophy.

Later, focus was added on customer service training (Integrity Service) and supporting sales and service training with the introduction of Integrity Coaching. All of our offerings combine skill set, mindset and disciplined process to create breakthrough results.

Based on studies and observations, Ron ultimately authored many books on sales, customer service, coaching, goal achievement, and personal development.

Ron Willingham passed away in August 2019. And you can read reflections about his life and tremendous impact on the training industry in this blog post our CEO, Mike Esterday, wrote afterward. His legacy endures today.

Our Values


Acting ethically at all times.


Taking proactive responsibility for results.


Keeping the customer at the center of our business.


Performing at our highest levels.


Seeking new and better solutions to problems.


Sharing the wealth of opportunity with others.

Sales and Service Training Programs: Innovation for Today’s Virtual Learning Environment

Integrity Solutions has been at the forefront of making live virtual training succeed for over thirty years. We know how to replicate the robust learning environment in an online learning environment that replicates the interaction, small group discussions, exercises and self-discovery that happens in our face-to-face workshops.

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In the heart of Music City

Originally based in Scottsdale, AZ, we moved our headquarters to Nashville, TN- one of the most vibrant and energetic cities in which to learn- in 2011. Our certifications are held in Nashville, Phoenix, and through our global partners’ locations worldwide. 

A Recognized Industry Leader

Selling Power has named us to their Top 20 Sales Training Companies list every year since 2016. Training Industry, Inc. has named us one of their Top 20 Sales Training Companies each of the past four years (2018-2021). And we have won Stevie Awards for excellence in Sales & Customer Service training and consulting in 2019, 2020 and 2021. And in 2020 Selling Power included us on their inaugural Top 20 Online Sales Training companies focused specifically on companies that are helping sales leaders navigate the shift toward virtual selling by providing online sales training. 

Global Reach

We have always been proud of our ability to serve organizations around the world. We’ve delivered our programs in over 130 countries. And we are proud to have Certified Channel Partners in Mexico and South America, Australia and New Zealand, Japan, Poland, and Greece. 

Contact us  to inquire about any of our global partners and how we can serve your needs.

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Our story is reflected by the way your customers talk about you.

Contact us to see how we can help you. 

Contact Us