Making Value the Currency of Your Sales Approach


Banking executives:  How do you maintain a competitive advantage in an increasingly “me too” marketplace?

Research reveals that more than 80% of accounts are still generated in the branch. Clearly, your employees play an essential role in helping customers address their complex personal and business financial needs.  This can be your competitive advantage.

This Point of View paper outlines several frameworks to help your employees build trust-based partnerships that add value.

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