A Value Driven Sales Process

Sales teams that define solution selling as uncovering and fulfilling customer’s needs and building relationships that create value will avoid being commoditized and viewed as just another “me-too” offering. Salespeople adept at solution-selling can more easily focus their
client conversations around value creation, versus price. Yet for all the buzz surrounding the concepts of solutions and “solution selling,” many organizations still struggle to execute on it. What’s holding them back?

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