February 6, 2024
Listen to sell
Mike Esterday • Derek Roberts
How Your Mindset, Skillset, and Human Connections Unlock Sales Performance.
Sales success begins with you
You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales experts and coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships.
If you’re a sales executive, manager, or rep who has hit a plateau or who just doesn’t think they’re cut out for sales, this book is your breakthrough.
You’ll then learn how to hone your skillset—the daily tools and tactics that make or break sales—by creating a personal sales plan. Finally, you’ll master human connection through sales conversations with your customers, and coaching conversations with yourself and your people.
What they’re saying…
A refreshingly different book about selling that elevates the role of selling to the level it deserves.
The secret sauce of successful sales. A must-read for anyone looking to create loyal customers.
Mike and Derek know more about sales than anyone I know. All the tools you need to make yourself a better salesperson.
In sales, there’s a time to talk and there’s a time to listen. This practical book shows you how to get it right.
Spells out clearly why selling is about establishing your true purpose and unlocking your internal drivers.
A reminder that selling doesn’t happen until we listen first to our customers. My father, put it this way: ‘Seek First to Understand, Then to be Understood.
Will make you proud to be part of the sales profession.
The step-by-step guide every salesperson needs to be successful in today’s market. You don’t read this book, you apply it.
authenticity are two of your biggest differentiators
Only 32 percent of people describe sales as a “trust-worthy” profession, while 88 percent buy only when they view a salesperson as a “trusted advisor.” (via LinkedIn research on B2B sales strategies)
STAY INFORMED ABOUT ALL THINGS LISTEN TO SELL!
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