Banks and credit unions can embrace a customer-centric sales mentality while maintaining their unique identity and enhancing the customer experience. In this Training Matters podcast training expert Honey Shelton interviews our Steve Schmidt. They discuss how to identify and embrace a sales mentality at your bank or credit union. Steve introduces the 5 dimensions that impact sales performance and the 5 expectations customers have. Discover how to improve sales performance and the real value of a customer-centric sales culture and how heightened trust can create win-win-win situations for your customer, financial institution, and employees.