/ Resources The Present and Future of Women in Sales Guest: Lori Richardson en in sales shouldn’t be a new concept. But why today is there still a sizeable gender gap in sales and sales leadership? The data is very clear. Blended, gender diverse sales teams are more powerful, more relatable, and they bring higher revenues and bigger profits. So what’s the hold up? Sales is a helping profession. Our guest for this episode is Lori Richardson, the Founder of Score More Sales and a passionate champion for #WomenInSales. She’s an author, in-demand speaker, and a popular sales coach at Harvard Business School. Lori also serves on the advisory board of the Sales Education Foundation, where she seeks to destroy old misconceptions about our industry. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions Don’t miss an engaging conversation where we discuss: Women in sales and what sets them apart The future of women in sales The company cultures that attract- and detract from- women in sales What else brands can do to attract, develop and retain top female talent Ready to learn more? Let’s dive in! Check out the full episode click the link above! Remote work has increased the accessibility of sales roles, but Lori still encounters all-male teams all the time. This is backed up by the fact that during the pandemic, many women had to leave the field to stay closer to home or become full-time caregivers. Yet women are also the majority of college undergraduates now. Many companies still haven’t yet realized that female sales pros bring a lot to the table, such as empathy, coachability, and a deep motivation to succeed. Lori believes diversity builds strength, which leads to higher revenues. Customers want to buy from brands that reflect their beliefs, values and cultures— and companies lagging behind the times and lacking diversity will be on their way out and see their customers take their money elsewhere to more inclusive brands. Related Links: Follow Lori on Twitter Women Sales Pros website Lori’s Book: She Sells: Attract, Promote and Retain Great Women in B2B Sales The Sales Education Foundation website Conversations With Women in Sales Podcast Raise your Mental Selling acumen with us by subscribing on SoundCloud, Apple Podcasts, Google Podcasts iHeartRadio, Spotify, Stitcher or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! Share This Post: Related Episodes Coaching for Success and Leading with Purpose with Danita High Guest: Danita High In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 112 June 26, 2025 31:11 The Neuroscience of Sales Influence with Chuck Karvelas Guest: Chuck Karvelas In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 111 June 12, 2025 30:16 Leading With Character and Purpose with Brett Shively, CEO of Integrity Solutions Guest: Brett Shively In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 110 May 29, 2025 Coaching for Sales Congruence with Derek Roberts, President of Roberts Business Group Guest: Derek Roberts In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 109 May 15, 2025 38:01