Integrity Selling Credit Union Training - The Member Advantage
The Member Advantage™ (TMA) is a highly interactive service/sales development process created specifically for credit unions. Leveraging Integrity Solutions® proprietary learning methodology, TMA is based on the foundational process used for developing member needs-focused, consultative sales skills in service professionals—Integrity Selling® for Service Professionals (ISSP). Content can be customized for increased relevancy and creates a common language across the organization.
- Selling with integrity creates value.
- Serving with integrity sustains value…
- and member value leads to loyalty and asset growth.
Credit Union Training Sales Topics
- Build selling and service skills with a values and ethics-based focus on deeply understanding and meeting members’ needs
- Strengthen trusted member relationships
- Techniques designed to ensure a mutual exchange of value by adapting a positive mindset about service and selling
- Improve listening and questioning skills to reveal member needs, wants and concerns- and earn their trust
- Embrace accountability
- Enhance leadership and coaching abilities
- Shift mindsets around service and selling; break down negative perceptions of selling
- Increase confidence by strengthening the positive attitudes and emotional factors that drive high achievement and great service
- Align front-line and support staff around your culture and values
- Discover next-level opportunities for growth
BLENDED LEARNING FOR SUSTAINED RESULTS
Through online social interaction, video-based learning, gamification and accountability activities—combined with facilitator-led workshops and coaching sessions—The Member Advantage™ credit union training leverages the latest developments in learning. Our flexible approach drives real results.
Hallmarks of The Member Advantage™ (TMA)
A powerful learning process called Discovery Learning. Unique experiential sessions encourage people to practice and apply service/selling success principles.
Impact the Whole Person:
Addresses the inner issues that cause success, including attitudes, values, self-beliefs and achievement drive
A proven, easily adaptable and personalized service/sales process. TMA provides a common language for people to embrace, while reinforcing positive behaviors and creating a high-performance culture.
We define service/sales as identifying and filling needs people have and creating value for members. This definition develops stronger competence, confidence and commitment in your service/sales professionals and, in turn, deepens relationships and trust with your members.
Relevant in the global marketplace because of its principle-based foundation. Applicable to all levels of experience.
Your Service and Sales professionals will actually use this process.
The Member Advantage™ is a great culture fit for us because it speaks to having those conversations with members, and it’s easy to grasp. Integrity Solutions’ credit union training philosophy really matches our own. Even the way TMA was presented to us when we were the customer — that was the same approach we wanted to instill with our team.Laura Enquist, Director of Retail Delivery
I wanted to transition away from an order-taking culture, but I didn’t want to sacrifice member service. Integrity Solutions’ philosophy is that ‘sales equals service, and service equals sales.’ I’d never seen it explained that way, but I loved it because it helps people see that sales is about looking out for your members’ needs.Brandon Michaels, President & CEO
Our legacy of a strong “Service is Sales, Sales is Service” culture has been significantly enhanced through the adoption of The Member Advantage™ for front-line staff as they communicate and connect with our cherished membership.Chris O’Malley, Senior Vice President Branch and Support Operations & Chief Information Officer
There was a lot of negativity in the beginning when we talked about selling. No one wanted to become a ‘used car salesman.’ With Integrity Solutions’ approach, I was able to show our staff that a sales and service culture means understanding the needs of the members and fulfilling those needs. By doing that we’re actually providing great service—and that’s our ultimate goal.Robert Blumberg, CEO
Exceptional engagement is a primary driver of what we do every day; it’s members first with everything. We wanted a program that neared that, that was consultative in nature. Integrity most aligned with what we were trying to accomplish and, even more importantly, with our core values.Christopher Groshco, Assistant Vice President Sales & Service