/ Industry Expertise / Agriculture Sales Training Agriculture Sales Training From small family farms to multinational food producers, agribusinesses of all types and sizes are facing unique challenges. Increasing pressure from global competition ... climate change induced strains on land and crops … rapidly shifting prices … agribusinesses are continually adapting. And since many of the products are, by nature, commodities, success depends not only on new technologies and ways of operating but new ways of selling, too. This requires a different approach to agriculture sales training. Do your teams fully understand the value expectations of your customers? Or are they stuck in a purely transactional, order-taking and reactive relationship with them? Leading agribusiness industry companies we work with stand out for exceptional customer loyalty and growth. They develop sales and service teams that consistently rate high in two areas: developing deeper, trust-based relationships by intentionally listening and responding to customer needs, and being able to communicate the unique value proposition of their products and services vs. competitors. One of the hallmarks of these customer-focused organizations is high employee engagement, which refers to the passion, commitment and discretionary effort your people bring to the job every day. In the agriculture industry, employee engagement is what drives great sales and customer service teams. Deeply engaged employees will bring more of themselves to their work, expend more discretionary effort and simply show up better. Agriculture Sales Training Experience We have worked with leaders in agribusiness in the U.S. and Canada for well over 25 years to understand their business and successfully deploy comprehensive agriculture sales training, coaching and customer service training solutions for all levels, from sales leaders to field sales reps and customer service teams. By building both the skillset and mindset to develop trust, credibility and rapport, your teams will be able to gain a deeper understanding of the unique goals of your customers. As a result, they’ll be able to create more value and increase customer loyalty and sales per customer. Change your company’s customer value equation Some of the ways we lift performance for clients in the agribusiness industry include: Installing a common sales language Equipping salespeople with tools and mindset to: have deeper conversations with customers and ask better questions be more proactive with customers achieve growth goals obtain new customers Increasing the number of products-per-customer Elevating employee engagement and increase retention Providing a framework for accountability through ongoing coaching Agribusiness Training Programs Foundational Programs Integrity Selling® A customer needs-focused process for all levels of salespeople to improve confidence, expand beliefs and increase sales effectiveness. Deepen customer relationships, gain access to new buyers, prepare better for customer conversations and grow your sales pipeline. Integrity Coaching Managers learn a step-by-step process to help their people align attitudes and beliefs and improve their sales and customer service skills for better results. Integrity Service Developing the skills, attitudes, motives and values to provide outstanding customer service. Enhancement Programs Integrity Selling Refresh A variety of self-paced online and interactive sessions to reinforce the application of sales principles of Integrity Selling and create lasting behavior change. Integrity Selling Elevate For those who’ve completed Integrity Selling, Elevate offers sustained, virtual sales training and coaching to deepen learning and speed results. Testimonials Shape Copy Integrity Solutions is easily the most valuable and relevant sales and sales coaching training program I have participated in in 40 years of being in ag(ricultural) sales. The insights and coaching methods made practical sense. I learned a lot. Current Agribusiness Client Shape Copy I’ve been impressed with our rep’s engagement in Integrity Selling. On a regular basis, I hear them referencing specific concepts learned in the program. Our younger/newer reps gained a lot but what I have been most impressed with is how most our tenured reps have been very engaged throughout the program. Current Agribusiness Client Shape Copy The weekly follow-ups (after the initial training) were important to drive the correct behaviors. It created an opportunity for participants to learn from others in an environment that was conducive to learning and change. Current Agribusiness Client Shape Copy Agriculture is a service based industry. Integrity Service® provides us the opportunity to develop our employees at all levels of the company to not just be ‘good’, but ‘GREAT’ at customer service. Cyndi Vencill, HR Training & Development Cooperative Producers, Inc. Who we work with Related Resources Article We Need To Humanize The Customer Experience Again Originally written by Mike Esterday for Forbes Business Council More than half of customers don’t believe companies have their best… Read More Article Changing your company’s customer value equation Originally Published in Feedstuffs Magazine By Brian Snader Do you fully understand the value expectations of your customers? Establishing your… Read More Blog Active Listening and A Questioning Mindset: A Powerful Combination You won’t find out what customers value if you’re not listening and developing a questioning mindset that develops two-way conversations…. Read More Whitepaper Bridging the Gap Between Service and Selling Every time customer service professionals interact with a customer, they are influencing satisfaction and loyalty. Download Whitepaper A sales culture that builds customer loyalty is rooted in the seed of investing in your sales and service teams. 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