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Professional Development For Non-Profits

Increasing impact and reach is priority number one for non-profit organizations. But without adopting a values-based selling mindset and skills, many will miss out on the full opportunity they have to make a difference. Selling doesn’t have to conflict with your values. In fact, sales should be rooted in them.

Without good salesmanship, non-profits can’t persuade others of the value of your mission, the need for your organization or the difference your work is making on the world.

But many non-profit organizations have a tough time viewing their work in the context of the “sales.” A mindset shift is critical for redefining negative perceptions of selling and making sure everyone understands that sales is about identifying and meeting needs, creating value and building relationships — all things that align with the organization’s core values and ethics.

Accomplishing the mission requires you to be more intentional about increasing your exposure, and that requires a strategic, sales-minded approach. Rather than viewed through the lens of accumulating greater profits, it’s about selling to achieve greater impact.

We help remove the stigma and resistance surrounding sales so mission-driven non-profits can get buy-in and establish a sales culture that’s driven by a commitment to building relationships and creating more value for those you serve. It’s a principles-driven approach that your employees will feel good about — and that will help them make an even bigger difference in the world.

Professional Development for Non-Profit Leaders

One of the most important things your non-profit work does to expand its impact is to convince others of the value of your mission. We’ve worked with a variety of leading non-profit organizations to help them transition to a culture that views themselves as having an obligation to not just get their services out into the world but to also increase awareness and funding through a more sales-oriented mindset. 

Our non-profit clients have discovered that they can still be very mission-minded and intentional about how they “sell” their services in the marketplace—and they’re able to make an even bigger difference in the process.  

Integrity Selling is professional development for non-profits sales teams

Integrity Selling

Integrity Selling is professional development for non-profits which establishes common ground and a common language around sales-mindedness as a value creation responsibility that’s rooted a values- and ethics-based approach.

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Integrity Coaching

Professional Development for non-profits helps leaders who not only support a sales-minded direction but accelerate it. Empower and equip them to become strong, front-line leaders who can effectively lead, manage and coach people to do great things.

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Integrity Selling Refresh

A simple and effective way for non-profit employees and their managers to keep previously learned Integrity Selling principles front-of-mind within their daily workflow and without interrupting their day.

Call Center Training Gets Results

Integrity Selling Elevate

For graduates of Integrity Selling, Integrity Selling Elevate offers sustained, virtual sales training and coaching to deepen learning and speed results.

Success Stories

A division of a major humanitarian aid organization was losing $35M per year, mostly due to less-than-effective selling and management. They were facing increasing competition from alternative sources that offered me-too products with more aggressive sales approaches. Over a six year period- with new leadership and new direction- they were able to maintain the values and purpose they are known for. They instituted a selling approach that helped their division earn a $43 million profit.

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A $78 million turnaround in six years.


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Integrity has produced measurable results in the performance and the motivation of our sales team within the American Red Cross. The skills and behavior change we have seen in our people have assisted in achieving significant ROI for Reach, Revenue and Filling the Bucket, from Integrity’s training and development.

Vice President for Sales

Who we work with

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Adopting a sales mindset to increase the impact of your mission?

Let’s talk about how we can make it happen.

Contact Us