Sales Books

Sales and Customer Service Books

A Library of Knowledge

Integrity Solutions has authored books on topics ranging from needs and integrity-based selling to putting the customer first and new ways of looking at leadership and customer service. These insightful books, authored by our founder, Ron Willingham, are timeless tools for helping business leaders apply proven, practical ideas to the business challenges of today. See all our titles below. And watch for our next book in development later next year.

Integrity Selling for the 21st Century by Ron Willingham
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to…

The Inner Game of Selling by Ron Willingham
The Inner Game of Selling: Mastering the Hidden Forces that Determine Your Success

Forget everything you’ve been taught about selling — forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner…

Integrity Service by Ron Willingham
Integrity Service: Treat Your Customers Right – Watch Your Business Grow

Every company today recognizes the importance of good customer service and putting the customer first. Why, then, do service people…

The People Principle by Ron Willingham
The People Principle: A Revolutionary Redefinition of Leadership

In the last decade, billions of dollars have been spent on process improvement and reorganization, most of which generally failed…

Hey, I'm the Customer by Ron Willingham
Hey, I’m the Customer: Front Line Tips for Providing Superior Customer Service

Offers step-by-step guidelines and tips for providing superior customer service, discussing customer satisfaction, how to identify customer needs, problem solving,…

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