Home / The Secret to Building a Thriving Sales Culture The Secret to Building a Thriving Sales Culture Success in sales isn’t just about hitting numbers. It’s about creating deeper connections, building trust, and fostering a thriving sales culture that drives long-term success. In this episode, Kevin Eikenberry, Chief Potential Officer at The Kevin Eikenberry Group and author of the new book Flexible Leadership: Navigating Uncertainty and Lead with Confidence, joins Mental Selling for a special 100th episode to share lessons from his 30 years of leadership expertise. Discover how to shape a sales culture that reflects your values, enhance your listening skills to build trust, and embrace flexibility without sacrificing consistency. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn about: Success Redefined—Why sales success is about more than numbers and how aligning goals with purpose leads to deeper satisfaction and stronger results. Flexibility Meets Confidence—How embracing adaptability while staying rooted in your values helps you lead effectively through uncertainty. Process Goals in Action—How a thriving sales culture focuses on actionable steps and milestones drives results and builds momentum over time. Listening That Builds Trust—Why active listening is a game-changer for strengthening relationships with clients, colleagues, and teams. What to listen for: (00:00) Meet Kevin Eikenberry (06:08) Redefining success in sales beyond quotas (20:33) Why consistency is key to achieving goals (22:44) Shaping a thriving sales culture through shared values (28:04) Building trust by enhancing listening skills (31:50) Breaking the habit of interrupting and becoming a better communicator (36:30) Helping customers connect the dots in problem-solving (40:56) Managing stress and avoiding burnout while achieving ambitious goals Additional Resources From This Episode: Kevin Eikenberry on LinkedIn: https://www.linkedin.com/in/kevineikenberry/ The Kevin Eikenberry Group: https://kevineikenberry.com/ Kevin’s Books: https://kevineikenberry.com/books/ Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, SoundCloud, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes The Pit Crew Strategy Behind Clinical Sales Influence with Michelle Dillon and Amanda Ervin Guests: Michelle Dillon and Amanda Ervin In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 136 July 23, 2026 27:58 When Service Meets Sales in Healthcare with Michelle Dillon and Amanda Ervin Guests: Michelle Dillon and Amanda Ervin In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 135 July 9, 2026 21:15 Human-Centric Selling and Risk-Aware Growth with Jack Haworth Guests: Jack Haworth In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 134 June 4, 2026 29:45 When Compliance Meets Culture in Banking with Jack Haworth Guests: Jack Haworth In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 133 May 15, 2026 23:47