/ Resources Why Connection Matters in Sales A thriving workplace culture is the secret behind every successful sales organization. And that starts with connection. It’s not just about achieving task excellence but also building relationships within your team. Yet, many sales leaders overlook this, leading to a disconnected workforce. It’s time to understand why connection in sales matters so much. And if you’re leading a sales team, it’s time to get back to the basics and ensure you’re doing the fundamental things right because it’s the small, intentional actions that drive big results. In this episode, keynote speaker, executive coach, and author Michael Stallard joins host Will Milano to explain why getting the basics right—like creating a supportive and connected culture—can significantly enhance sales performance. They discuss strategies for sales leaders to meet the seven universal human needs at work, including personal growth, autonomy, and meaningful interactions. Michael also offers tips on starting meetings positively, valuing employees’ voices, and aligning personnel values with organizational culture. You’ll leave this conversation understanding how powerful connections can boost your team’s resilience, lower stress, and improve decision-making. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: The Twin Pillars of Sales Success – why getting the basics right is key to thriving in a sales culture that marries task excellence with relationship excellence. Building a Culture of Connection – making intentional efforts to create a culture of connection that can reduce stress, enhance decision-making, and skyrocket performance by meeting essential human needs. Making Connections Count – creating deeper connections with both colleagues and customers that will build trust and resilience. What to listen for: [00:00] Introduction to the show and guest, Michael Stallard [03:03] Vision, Value, and Voice Framework [04:36] Impact of Loneliness in Sales [07:52] Importance of Listening and Asking Questions in Fostering Connections [12:13] Types of Relational Cultures [16:23] Seven Universal Human Needs [24:37] Atlas Exercise for Resilience to Identify Stressors and Resilience Factors Additional Resources From This Episode: Follow Michael on LinkedIn Get your copy of Michael’s book, “Fired Up or Burnt Out” Connection Culture: The Competitive Advantage of Shared Identity, Empathy and Understanding at Work, 2nd Edition Connection Culture Group’s website Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, SoundCloud, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes Proven Methods for Building Trust in Sales Guest: David Horsager In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 097 November 28, 2024 29:05 Building Your Personal Brand in Sales Guest: Natasha Walstra In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 096 November 14, 2024 33:36 How Sellers Can Stay Relevant in the Digital Age Guest: Shama Hyder In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 095 October 31, 2024 31:07 Building High-Performance Sales Teams Through Coaching Guest: Darcy Luoma In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 094 October 17, 2024 32:48