What’s the best differentiator you have for standing out to prospects? How can you inject humor and personality into sales prospecting in an authentic way?
It’s got to be the intricate, well-researched template you use, for sure…
Or is it?
Buying is individualistic now, which means sellers need to embrace the artistry and humanity of social selling. It turns out people are looking for more than a carefully constructed prospecting email sequence.
They’re looking for YOU—your personality.
I spoke with Ryan O’Hara- an expert in helping sales people with is branding themselves, writing cold emails, prospecting, building their brands, and most of all, creating messaging that isn’t boring- about the shifting nature of sales and how he’s innovated his approach to connecting with new prospects.
Listen Now
Will Milano
Chief Marketing Officer, Integrity Solutions
“Everyone acts like prospecting is binary- there’s sending and not sending. It isn’t. It’s more than that. It’s sending WELL vs. not sending well.”
Ryan O’Hara
Join us as we discuss:
● The shift to individualistic selling and buying
● Strategies for injecting humor and personality into prospecting
● How leaders can enable sellers to prospect with individuality and personality
Key Takeaways:
– Harness the power of advanced sales prospecting to boost your clientele
– Master the dynamics of hunter/farmer roles for increased profitability
– Explore cutting-edge prospecting tactics to capitalize on hidden markets
What to Listen For:
– [02:58] The time and effort sales should spend on prospecting
– [09:51] Getting out of a prospecting rut
– [16:15] Injecting humor into your messaging
– [20:56] The impact of creating ‘win channels’
– [22:41] Leveraging video for all it’s worth
– [33:20] Creating opportunities for people to get to know your name
– [44:15] Obstacles and openings created for sales by the pandemic
There is much to be done with personalization, and it doesn’t have to be stressful. In fact, it can (and should) be FUN.
Ryan has cracked the code for having fun and breaking out of the “Groundhog Day” effect.
From channeling the voices of different characters in emails to recording engaging videos, he’s tried it all.
The future of sales and marketing is in unique connections, and people like Ryan are paving the way.
“I want to figure out a way to attack (prospecting and social selling) in as creative a way as possible. And make it so that not only do they feel loved, and that I care about them, but they feel like I’m an interesting person that they want to do business with on an individual level.”
Ryan O’Hara
Ready to take your sales prospecting and customer relationships to new heights? Listen now.
Related Links:
Follow Ryan O’Hara on LinkedIn and Twitter
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