Home / Leveraging Your Social Media Presence for Sales Leveraging Your Social Media Presence for Sales Guest: Sam McKenna In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise. So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales? In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster your sales outreach and strategy. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: Why your LinkedIn network is your net worth Why LinkedIn can be more successful than cold email outreach How to fine-tune your sales outreach and messaging for greater results What to listen for: [01:45] Making a positive impact [08:35] The definition of social selling [13:50] Commenting on LinkedIn vs sending emails [17:55] Leveraging your social media presence [21:10] The power of being authentic and human [25:15] What properly connecting with someone on LinkedIn looks like [30:18] Do recommendations matter? [34:00] Asking for referrals [40:15] Fine-tuning your messaging [42:02] What personalization should really look like [45:40] What a salesperson needs to consider before leaping into a sales leadership role Join us on this latest episode of Mental Selling. If you’re selling solutions that are complex, have longer sales cycles, and have multiple people involved in decision-making, LinkedIn is the place to engage with all of those people versus just relying on a single lead. Sam McKenna explains the how- and why- of social media sales. Check out the full episode! Additional Resources From This Episode: Follow Sam on LinkedIn Sam’s website Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio, Stitcher or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! FeedSpot has also included us as one of the top 30 best sales podcasts to follow. Share This Post: Related Episodes Mastering Sales Leadership and Revenue Strategy with Lindsay Rios Guest: Lindsay Rios In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 130 March 12, 2026 35:36 The Mindset Behind Modern Revenue Leadership with Mike Head Guest: Mike Head In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 129 February 27, 2026 25:40 Why Does Integrity in Sales Matter More Than Ever in 2026? With Brian Snader Guest: Brian Snader In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 128 February 12, 2026 9:27 Niche Down for Stronger Go to Market Focus with Cate Hollowitsch Guest: Cate Hollowitsch In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 127 January 30, 2026 32:11