/ Resources Why Brand Matters to Salespeople Ep. 56 - Guests: David Schweisthal & Vince Freeman Why should brand matter to salespeople? Isn’t that marketing’s job? Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople and sales leaders to think twice when it comes to brand. In this conversation, they share why every salesperson should be keenly aware of and actively contributing to expanding both their company’s brand and their personal brand as they work to win and keep customers. They explain how brand influences the sales process, leads customers down the sales funnel, mitigates risk for buyers and strongly influences customer satisfaction and retention. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: Why brand matters (a lot) to salespeople and their ability to succeed How strong branding benefits the sales process How to better leverage your brand to gain greater access to customers What to listen for: [02:00] What brand means to salespeople [08:30] The role of branding in the sales funnel [17:45] Establishing your brand with customers [24:00] Key traits of stellar salespeople [28:00] Mitigating risk for your buyers [33:00] Misconceptions about brand [39:30] Learning how your brand is perceived Salespeople are brand ambassadors, whether they know it or not. Your brand is the sum of every interaction a potential customer has with you. Buyers are forming opinions about your brand with each and every touchpoint. And once an opinion is fully formed, it can be hard to change, for better or for worse. Hear more of what Vince and David have to say in this episode about how to leverage your brand to win- and keep- more customers. Additional Resources From This Episode: Follow Vince on LinkedIn Follow David on LinkedIn Check out Vince and David’s podcast, Brand Matter: https://brandmatter.fm/ Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio, Stitcher or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! SalesHacker and FeedSpot have each also named us as one of the best sales podcasts. Share This Post: Related Episodes The Secret to Building a Thriving Sales Culture Guest: Kevin Eikenberry In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 100 January 9, 2025 46:14 The Best of Mental Selling in 2024 Host: Will Milano In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 099 December 26, 2024 17:14 Taking Control of Your Success in Sales Guest: Elizabeth Lotardo In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 098 December 12, 2024 33:43 Proven Methods for Building Trust in Sales Guest: David Horsager In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 097 November 28, 2024 29:05