Home / Why Brand Matters to Salespeople Why Brand Matters to Salespeople Ep. 56 - Guests: David Schweisthal & Vince Freeman Why should brand matter to salespeople? Isn’t that marketing’s job? Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople and sales leaders to think twice when it comes to brand. In this conversation, they share why every salesperson should be keenly aware of and actively contributing to expanding both their company’s brand and their personal brand as they work to win and keep customers. They explain how brand influences the sales process, leads customers down the sales funnel, mitigates risk for buyers and strongly influences customer satisfaction and retention. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: Why brand matters (a lot) to salespeople and their ability to succeed How strong branding benefits the sales process How to better leverage your brand to gain greater access to customers What to listen for: [02:00] What brand means to salespeople [08:30] The role of branding in the sales funnel [17:45] Establishing your brand with customers [24:00] Key traits of stellar salespeople [28:00] Mitigating risk for your buyers [33:00] Misconceptions about brand [39:30] Learning how your brand is perceived Salespeople are brand ambassadors, whether they know it or not. Your brand is the sum of every interaction a potential customer has with you. Buyers are forming opinions about your brand with each and every touchpoint. And once an opinion is fully formed, it can be hard to change, for better or for worse. Hear more of what Vince and David have to say in this episode about how to leverage your brand to win- and keep- more customers. Additional Resources From This Episode: Follow Vince on LinkedIn Follow David on LinkedIn Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio, Stitcher or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! SalesHacker and FeedSpot have each also named us as one of the best sales podcasts. Share This Post: Related Episodes Keeping Sales Human in the Age of AI with Amara Hunt and Amanda Ervin Guests: Amara Hunt and Amanda Ervin In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 131 April 9, 2026 18:44 Mastering Sales Leadership and Revenue Strategy with Lindsay Rios Guest: Lindsay Rios In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 130 March 12, 2026 35:36 The Mindset Behind Modern Revenue Leadership with Mike Head Guest: Mike Head In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 129 February 27, 2026 25:40 Why Does Integrity in Sales Matter More Than Ever in 2026? With Brian Snader Guest: Brian Snader In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 128 February 12, 2026 9:27