Why should brand matter to salespeople? Isn’t that marketing’s job?

Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople and sales leaders to think twice when it comes to brand. 

In this conversation, they share why every salesperson should be keenly aware of and actively contributing to expanding both their company’s brand and their personal brand as they work to win and keep customers. They explain how brand influences the sales process, leads customers down the sales funnel, mitigates risk for buyers and strongly influences customer satisfaction and retention.

In this Mental Selling episode, you’ll learn:

  • Why brand matters (a lot) to salespeople and their ability to succeed
  • How strong branding benefits the sales process
  • How to better leverage your brand to gain greater access to customers

What to listen for:

  • [02:00] What brand means to salespeople
  • [08:30] The role of branding in the sales funnel
  • [17:45] Establishing your brand with customers
  • [24:00] Key traits of stellar salespeople
  • [28:00] Mitigating risk for your buyers
  • [33:00] Misconceptions about brand
  • [39:30] Learning how your brand is perceived

Salespeople are brand ambassadors, whether they know it or not.

Your brand is the sum of every interaction a potential customer has with you. Buyers are forming opinions about your brand with each and every touchpoint. And once an opinion is fully formed, it can be hard to change, for better or for worse. 

Hear more of what Vince and David have to say in this episode about how to leverage your brand to win- and keep- more customers.

Additional Resources From This Episode:

Raise your Mental Selling acumen with us by following us on Apple Podcasts, SpotifyGoogle Podcasts SoundCloudAmazon, GoodPods, iHeartRadioStitcher or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback!

SalesHacker and FeedSpot have each also named us as one of the best sales podcasts.