/ Resources Boosting Sales by Leveraging Thought Leadership Ep. 60 - Guest: Bill Sherman Leveraging thought leadership is critical for brands, especially in B2B, but what does it do for individual sellers? In this conversation, we speak with Bill Sherman, COO of Thought Leadership Leverage and Co-Host of the Leveraging Thought Leadership podcast. He helps connects the dots between the value and role of thought leadership and creating better sales outcomes. He explains how to use the four pillars of a successful thought leadership strategy to overcome objections, instill confidence, and build relationships. Bill emphasizes the importance of getting ahead of buyers’ online research. He explains if you aren’t getting your ideas and insights out early, you’re missing the opportunity for creating new conversations. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: How to leverage thought leadership to boost sales How to tailor content to your buyer’s stage in the sales cycle How to master the four pillars of a successful thought leadership strategy What to listen for: [02:00] How thought leadership helps salespeople [12:00] Why curated insights matter to buyers [20:00] The four elements of a successful thought leadership strategy [31:45] Tailoring thought leadership content to the sales cycle and buyer’s journey [40:00] Rekindling customer relationships with relevant content Thought leadership can be a key tool for boosting sales outcomes. However, this approach can be a swing and a miss if you don’t provide insights that are valuable to your audience. Focus on offering content that is deeply relevant to your customers and your business. Help your buyers see around corners. Consider up-and-coming topics that your buyers may not have in mind. Offer them predictive insights to draw them to you as an expert and trusted advisor. For more of Bill’s insights and tips on boosting sales and improving customer relationships through thought leadership, tune into this latest episode of Mental Selling. Additional Resources From This Episode: Follow Bill on LinkedIn and on Twitter Thought Leadership Leverage website Hear Will on Bill’s podcast, Leveraging Thought Leadership Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! SalesHacker and FeedSpot have each also named us as one of the best sales podcasts. Share This Post: Related Episodes The Secret to Building a Thriving Sales Culture Guest: Kevin Eikenberry In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 100 January 9, 2025 46:14 The Best of Mental Selling in 2024 Host: Will Milano In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 099 December 26, 2024 17:14 Taking Control of Your Success in Sales Guest: Elizabeth Lotardo In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 098 December 12, 2024 33:43 Proven Methods for Building Trust in Sales Guest: David Horsager In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 097 November 28, 2024 29:05