An Integrity Solutions Research Brief

There’s a critical paradox around sales coaching: It clearly boosts sales performance, and many sales leaders know that it’s important—and yet, despite this awareness, many still don’t place a priority on consistent coaching.

Integrity Solutions partnered with the Sales Management Association to perform a sales coaching research survey of over 200 sales leaders at 200 organizations to answer these questions:

  1. Is the current approach to sales coaching effective?
  2. Does sales coaching impact a sales organization’s performance?
  3. How do high performing sales organizations differ in their approach to sales coaching?

Our research yielded definitive and sometimes surprising answers to these questions.  Get the Research Brief today! Subscribe to our newsletter to receive regular updates and tips about sales and sales development & get instant access to the free PDF.