It happens every day in sales organizations: a struggling salesperson is implored to increase their sales activity.  But low activity isn’t the problem; it’s only a symptom. 

This paper explores:
• The real reason salespeople struggle to adopt a sales mindset
• Four profiles of salespeople whose beliefs and values are out of sync
• Tactics to help each profile overcome their obstacles
• Latest data on what separates top performers from the pack
• How sales leaders can remove roadblocks for their team

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