Home / Training Programs / GAP Model™ Workshop GAP Model™ Workshop Unlock the Power of Better Questions Transform Sales Conversations with Purposeful Discovery Empower sales professionals to ask deeper, more impactful questions, uncover customer needs, strengthen relationships, and create value-driven conversations. Unlock the Power of Better Questions features a 2.5-hour GAP Model™ Workshop for sales teams who have completed Integrity Selling. This workshop equips participants with the skills to excel at discovery by asking purposeful, open-ended questions. Fill out this form to learn more: Why the GAP Model™ Matters Too often, professionals fall back on predictable, surface-level conversations. Without a clear framework, they struggle to uncover needs, adapt to different customer styles, and build real trust. The GAP™ Model provides a structured approach for: Framing thought-provoking, value-creating questions Shifting mindset to go beyond transactional exchanges Building stronger customer connections by aligning with Behavior Styles® Turning every conversation into an opportunity to differentiate and add value Who Should Attend Alumni of Integrity Selling (prerequisite) Sales professionals (new & experienced) Account managers & customer success teams Business development professionals Leaders seeking stronger customer engagement Key Outcomes Elevate customer interactions with a discovery-first approach Learn to apply a proven method for impactful questioning Craft tailored, high-impact questions Adapt conversations to resonate with different Behavior Styles® Walk away with actionable tools for immediate implementation Impact on Your Organization Build trust faster and strengthen engagement Uncover hidden needs and growth opportunities Differentiate your approach through more meaningful conversations Improve results through a repeatable, customer-focused process Uncover the power of asking better questions. Let us show you how. Let's Talk