/ Training Programs / GAP Model™ Workshop GAP Model™ Workshop Unlock the Power of Better Sales Conversations Customer conversations shouldn’t feel like transactions. The GAP Model™ Workshop gives sales, account, and customer success professionals the confidence, structure, and tools to ask the kinds of questions that create pause, spark insight, and open new possibilities. What is the biggest impediment to moving deals forward? Do you have the information you need to shape impact and influence decisions? Walk away with confidence, a clear plan, and the ability to turn transactional conversations into meaningful business opportunities. Fill out this form to learn more about the GAP Model™ Virtual Workshops! Why the GAP Model™ Matters Too often, professionals fall back on predictable, surface-level conversations. Without a clear framework, they struggle to uncover needs, adapt to different customer styles, and build real trust. The GAP™ Model provides a structured approach for: Framing thought-provoking, value-creating questions Shifting mindset to go beyond transactional exchanges Building stronger customer connections by aligning with Behavior Styles® Turning every conversation into an opportunity to differentiate and add value What You’ll Experience We make a lot of assumptions about people’s motives — whether as a salesperson, coach or colleague. Used as part of a selling or coaching process, Behavior Styles® can help anyone understand their own biases and why some people may be less responsive and engaged or react in different ways to discussions. With those insights, managers can create more effective, successful coaching conversations with every employee, regardless of style. Salespeople can develop customer rapport faster. And internal communication, collaboration and productivity can soar. Interactive games & exercisesRapid skill-building and hands-on learningSmall-team role plays to adapt conversations Practical application in real-world scenariosPersonalized applicationDirect relevance and immediate impactPre-Call Planning built into the sessionWalk away with a ready-to-use strategy Who Should Attend Alumni of Integrity Selling (prerequisite) Sales professionals (new & experienced) Account managers & customer success teams Business development professionals Leaders seeking stronger customer engagement Key Outcomes Recognize how mindset influences their ability to ask great questions Define and apply each category of GAP™ Model questions Craft impactful, tailored questions for different roles and situations Adapt conversations to align with customer Behavior Styles® Develop a Pre-Call Plan for immediate use Impact on Your Organization Build trust faster and strengthen engagement Uncover hidden needs and growth opportunities Differentiate your approach through more meaningful conversations Improve results through a repeatable, customer-focused process Uncover the power of asking better questions. Let us show you how. Let's Talk