Home / Selling with Integrity with Mike O’Brien, EVP of Sales at Integrity Solutions Selling with Integrity with Mike O’Brien, EVP of Sales at Integrity Solutions Guest: Mike O'Brien Selling with integrity is how lasting relationships are truly built. Mike O’Brien, EVP of Sales at Integrity Solutions, shares how values like trust, honesty, and curiosity shape the way great sellers show up for their clients. With a background that spans marketing, product, and sales leadership, Mike brings a unique perspective on what it really means to be an advocate for the buyer. You’ll also hear Mike break down why coaching matters, how to lead under pressure, and what sales teams often overlook when it comes to data and alignment. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Hayley Parr Head of Marketing, Integrity Solutions In this Mental Selling episode, you’ll learn: Building Real Credibility: Why small, consistent actions matter more than big pitches. Early-Career Coaching: How to help new reps develop confidence without relying on pressure tactics. Data with Purpose: The role of CRM, KPIs, and clean handoffs in stronger go-to-market execution Redefining Success: Why long-term relationships—and not just quota—measure true sales impact. Jump into the conversation: (00:00) Meet Mike O’Brien (02:39) Mike’s path from marketing to sales leadership (04:51) Redefining the role of a modern salesperson (06:30) How small moments build lasting credibility (10:56) When integrity is tested in high-pressure deals (13:03) Coaching early-career reps through the noise (17:20) Why sales data matters more than you think (20:26) What success looks like beyond hitting quota Additional Resources From This Episode: Mike O’Brien’s LinkedIn: https://www.linkedin.com/in/execleadership/ Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes The Mindset Behind Modern Revenue Leadership with Mike Head Guest: Mike Head In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 129 February 27, 2026 25:40 Why Does Integrity in Sales Matter More Than Ever in 2026? With Brian Snader Guest: Brian Snader In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 128 February 12, 2026 9:27 Niche Down for Stronger Go to Market Focus with Cate Hollowitsch Guest: Cate Hollowitsch In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 127 January 30, 2026 32:11 Getting Buyers to Buy When They’ve Already Made Up Their Minds Guest: Em Holldorf In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 126 January 16, 2026 28:14