Why Connection Matters in Sales

In this Mental Selling episode, you’ll learn:

• The Twin Pillars of Sales Success – why getting the basics right is key to thriving in a sales culture that marries task excellence with relationship excellence.
• Building a Culture of Connection – making intentional efforts to create a culture of connection that can reduce stress, enhance decision-making, and skyrocket performance by meeting essential human needs.
• Making Connections Count – creating deeper connections with both colleagues and customers that will build trust and resilience.

What to listen for:

• [00:00] Introduction to the show and guest, Michael Stallard
• [03:03] Vision, Value, and Voice Framework 
• [04:36] Impact of Loneliness in Sales
• [07:52] Importance of Listening and Asking Questions in Fostering Connections
• [12:13] Types of Relational Cultures
• [16:23] Seven Universal Human Needs
• [24:37] Atlas Exercise for Resilience to Identify Stressors and Resilience Factors

Additional Resources From This Episode:

• Follow Michael on LinkedIn
• Get your copy of Michael’s book, “Fired Up or Burnt Out”
• Connection Culture: The Competitive Advantage of Shared Identity, Empathy and Understanding at Work, 2nd Edition
• Connection Culture Group’s website

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