In this Mental Selling episode, you’ll learn:
- Why becoming irreplaceable in sales hinges not on self-promotion but in the art of attentive listening and genuine interest in others.
- The power of aligning sales efforts with a higher purpose to resonate with customers and drive growth and profitability toward the brand.
- How authenticity, purpose-driven selling, self-awareness, and integrity can revolutionize your approach to sales and will set you apart in a crowded marketplace.
- The importance of thorough hiring processes helps companies minimize the risk of hiring mistakes and ensure to building of high-performing teams that drive sales success.
- The power of deflecting conversations that creates space for customers to express themselves fully and make them feel heard.
What to listen for:
- [00:00] Introduction
- [04:20] The Habit of Being Fast
- [11:21] How to be Authentic in Sales
- [18:24] Be Driven by a North Star
- [25:25] Avoiding Hiring Mistakes
- [31:42] Why Self-Awareness is Rare
- [34:27] On Punctuality and Integrity
Additional Resources From This Episode:
- Follow William on LinkedIn
- On X/Twitter
- William’s website
- Be the Unicorn: 12 Data-Driven Habits that Separate the Best Leaders from the Rest
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Cognism, Spiff, FeedSpot and others have all named us as one of the best sales podcasts for your playlist and Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide.