Our Approach

No one is Better at Unleashing the Mental Side of Selling and Coaching

Why Must Leaders Model the Organization's Values?
The Integrity Difference

“We are a ‘do the right thing’ organization. Integrity resonates with us culturally. The values focus is very unique, and very compelling to us.” -Current client

Most training promises to impart knowledge and develop new behaviors. But top-performing sales and service professionals have a special advantage.

They’re driven by a set of attitudes, beliefs and values that inspire them to achieve more—for their customers, their organization and themselves.

By connecting knowledge, skills and values, our customer-centric approach helps people unlock and consistently apply their own personal leverage points of success.

And Integrity helps “sales-reticent” organizations and individuals embrace their sales role with an approach that feels honest and authentic.

Our Philosophy

Our approach is guided by a simple but powerful philosophy:
Integrity earns trust. Trust builds relationships.
Relationships create long-term customer loyalty and advocacy.

Our Unique Approach

We help you tackle one of the most persistent learning challenges: Unlocking people's belief in themselves, their roles, and the value they bring to customers every day. Training must go far beyond the 'How' and address the all-important 'Why'. Here’s how we do it.

Grounded in Values

Changes mindsets, ignites motivation and aligns with cultural expectations.

Integrated Coaching

Engages managers to model, coach and overcome performance-limiting behaviors.


Helps the middle move up and the best get better, no matter what their roles are.

Sequenced Continuous Learning

Creates accountability, solidifies new behaviors and ensures training ROI.

Behavior Change Timeline

Pre/Post Assessment

Sets benchmarks, measures results and validates changed behaviors.

Leader/Manager Development

Introduces concepts, sets leadership expectations and emphasizes the manager’s critical role in modeling and coaching the process.

Facilitator Certification

Equips your internal facilitators to manage the behavior change process and apply our learning methodologies to develop your employees.

Initial Workshop

Introduces key concepts, skills and behaviors and sets the stage for sequenced continuous learning.

Structured Follow-Up

Six-to-eight-week structured follow-up activities that facilitate real-world application, accountability and team building.

Supportive Coaching

Continual performance feedback, support, reinforcement and culture building.

Advanced Application / Ongoing Reinforcement

Deep dives and continual growth opportunities to expand belief boundaries and help people reach new success levels.

The Forgetting Curve

Structured follow-up comes standard with every Integrity Solutions learning experience. Why? Because people forget 75% of what they learned in a training event within 48 hours if they don’t immediately apply it and receive coaching or feedback.

Research conducted by G. V. Goddard and others shows that without a formal process that holds people accountable to immediately applying what they’ve learned, retention falls at an accelerating rate. The result? Little to no behavior change or performance improvement. Goddard’s “Forgetting Curve” illustrates that without reinforcement and application within two days of a learning event 75% of the information covered will be forgotten. Our approach ensures your investments won’t be lost to the Forgetting Curve.

Our insights

  • Ethical Selling: How to Embrace Transparency and Win More Sales

    Originally published as a guest blog contribution for SellingPower.comby Steve Schmidt At a fundamental level, ethical selling is about being transparent — even when it feels risky or uncomfortable. As…

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  • Ep 018 Virtual Training: Here’s How to Step-Up Your Game

    Most organizations are quickly coming around to the view that virtual training is a must-have — given its obvious benefits. You might be relatively new to it and find yourself…

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  • The Right Sales Training Not Only Educates But Motivates Sales Teams

    Why are some salespeople uniquely successful? Do they have some special sales skills that others don’t? If your sales force is somewhat normal, just 20% are high performers. Imagine what…

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