/ Resources Drive Meaningful Engagement, Not Just Metrics with Em Holldorf Guest: Em Holldorf Building authentic connections through marketing is more important than ever, especially in an age of automation. Em Holldorf, Director of Demand Generation at Integrity Solutions, shares how a human-first mindset has guided her career—from organic farming to edtech. She explains why purpose, values, and collaboration are the backbone of effective marketing, especially when resources are tight. Em also reflects on real lessons from the field and why authentic conversations, not polished messaging, are the future of marketing. Listen Now Amazon More Options Your Host Hayley Parr Head of Marketing, Integrity Solutions In this Mental Selling episode, you’ll learn: Marketing with Purpose: Why aligning to values and mission creates more meaningful results. Cross-Functional Collaboration: How to break down silos and build momentum across teams. Creativity Over Budget: The mindset shift that turns constraints into innovation. Authenticity in the AI Age: How to bring back the human touch in content, email, and brand storytelling. Jump into the conversation: (00:21) Meet Em Holldorf (03:13) Em’s journey into marketing (05:47) Career highlights and industry shifts (10:42) The importance of human-centric marketing (22:09) Marketing war stories: Trade show chaos (24:41) Upcoming events and conferences (25:30) Marketing trends: The human touch in the age of AI (29:19) Excitement for the future at Integrity Solutions Additional Resources From This Episode: Em Holldorf’s LinkedIn: https://www.linkedin.com/in/emily-holldorf/ Learn more about Integrity Solutions: www.integritysolutions.com/ Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes Resilience and Relationships in Wealth Management with Brad Jung Guest: Brad Jung In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 115 August 7, 2025 28:20 Connect Authentically and Influence Effectively with Lauren Deal Guest: Lauren Deal In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 113 July 10, 2025 29:37 Coaching for Success and Leading with Purpose with Danita High Guest: Danita High In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 112 June 26, 2025 31:11 The Neuroscience of Sales Influence with Chuck Karvelas Guest: Chuck Karvelas In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 111 June 12, 2025 30:16