Our Vision


We coach leaders and sales teams to unleash the mental side of sales, coaching, and service by making valuable relationships with impactful results.

What Do Clients Value About Integrity Solutions?

Who We Are

Our focus is on developing sales and customer service teams- and their leaders- to drive impactful business results and true customer loyalty. We partner with our clients to win more customers, keep more customers, and grow profitable revenue with a unique focus on sales performance, coaching, leadership, and customer service. We help leaders align and engage their teams while igniting a passion among sales and service professionals to deliver outstanding value to their customers with a specific focus on their attitudes, values, motivation drive, and beliefs.

Selling Power has named us to their Top 20 Sales Training Companies list each of the past four years. And we were named by Training Industry one of the industry's Top 20 Sales Training Companies in both 2018 and 2019. We won two 2019 Stevie Awards for excellence in Sales & Customer Service training and consulting.

"Selling success is more an issue of who you are than what you know. While knowledge is necessary, sustained success comes to the person who’s driven by strong values and ethics.”

Ron Willingham / Founder of Integrity Solutions

Global Reach

global reach

Global Reach

We have always been proud to serve customers around the world. We've delivered our programs in over 130 countries. And we maintain Certified Channel Partners in an effort to serve our array of global clients. We currently have Channel Partners located in Mexico and South America, Australia and New Zealand, Japan, Poland, and Greece. Contact us to inquire about any of our global partners and how we can serve your needs.

  • Poland
  • Greece
  • Mexico
  • New Zealand
  • Australia
  • Japan

Our Story

Founded in 1968 by Ron Willingham, Integrity Solutions spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors.

Based on studies and observations, Ron authored ten books on sales, customer service, coaching, goal achievement, and personal development.

Integrity Solutions was at the forefront of introducing the philosophy of customer needs-focused selling which was radical at the time. This led to the development of first-in-class solutions such as Integrity Selling®, Integrity Service, Integrity Coaching, and many others since. Each is designed to impact not only skills, but also attitudes, values, and achievement drive.

Our mission is to help clients win more customers, keep more customers and grow profitable revenue.

A team of dedicated employees and distributors is delivering on this mission with over 3,000,000 graduates from 130+ countries and more than 35,000 in-house facilitators.

In 2007, the company was purchased by its leadership team and in 2011 Integrity merged with the largest distributor, moving the headquarters to Nashville, TN. Since then we have been constantly improving, innovating and adding solutions to meet the needs of clients today.

Our history


Founded by Ron Willingham offering leadership courses. Worked with Dr. Maxwell Maltz to rewrite the bestseller, Psychocybernetics for children and consulted with Success Magazine. Over the next decade he worked to perfect a learning methodology that created behavior change. Ron has authored ten books on sales, customer service, coaching, goal achievement, and personal development.


Shifted focus to helping organizations improve sales effectiveness through Integrity Selling®. Was at the forefront of the customer needs-focused selling philosophy.


Added focus on customer service training.


Supported sales and service training with the introduction of Integrity Coaching.


Introduced Managing Goal Achievement. Added emphasis in healthcare industry.


A group of Integrity distributors purchased the company.


Integrity Solutions named to Training Industry Inc.'s inaugural Top 20 Sales Training Companies list.


Integrity merged with the largest distributor and moved the headquarters to Nashville, TN. Mike Esterday becomes CEO.


Integrity Solutions named to Selling Power's Top 20 Sales Training Companies and Training Industry Inc.'s Sales Training Companies Watch List. Managing Goal Achievement updated and relaunched as Achieve!


Named to Selling Power's Top 20 Sales Training Companies List and Training Industry Inc.'s Sales Training Companies Watch List for the 2nd consecutive year.


Celebrates the firm's 50th anniversary! Named by both Selling Power and Training Industry to their Top 20 Sales Training Companies lists. Top Sales World includes Integrity Solutions on their 2018 Top 50 Sales & Marketing Blogs.


Integrity Solutions receives two Stevie Awards (for Sales Training and Sales Consulting Practices of the Year) and is once again named by both Training Industry and Selling Power to their Top 20 Sales Training Companies lists.



Acting ethically at all times


Taking proactive responsibility for results


Performing at our highest levels


Sharing the wealth of opportunity with others


Seeking new and better solutions to problems


Keeping the customer at the center of our business

Upcoming events

  • Selling With Values and Integrity: Creating a Purpose-Driven Sales Culture

    Webinar- Wednesday, December 11, 2019Register today! Will the culture you build in the sales organization help you meet your 2020 goals? In the rush to embrace everything changing about the…

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  • Customer Contact Week Nashville

    January 28-31, 2020Nashville, TN Started in 1999 as Call Center Week, CCW is the world’s largest customer contact event series. With the balance of conference and expo, CCW is the…

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  • Sales Team Accelerator Retreat (STAR)

    March 2-4, 2020 Phoenix, AZ Building Peak Performing Sales Organizations. The People, the Processes and the Technology. The Frost & Sullivan Executive MindXchange brings together top-level leaders in sales and…

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