WE HELP OUR CLIENTS

Develop excellence in sales, coaching and customer service

Training needs to help drive business results by going beyond just skills building to focus on changing the mindset and behaviors of sales & service teams and their leaders.

Who We Are

Our focus is on developing sales and customer service teams- and their leaders- to drive impactful business results and true customer loyalty. We partner with our clients to win more customers, keep more customers, and grow profitable revenue with a unique focus on sales performance, coaching, leadership, and customer service. We help leaders align and engage their teams while igniting a passion among sales and service professionals to deliver outstanding value to their customers with a specific focus on their attitudes, values, motivation drive, and beliefs. In 2016, 2017 and 2018 Selling Power named us to their Top 20 Sales Training Companies lists. And in 2018 we were named by Training Industry one of the industry's Top 20 Sales Training Companies.

"Selling success is more an issue of who you are than what you know. While knowledge is necessary, sustained success comes to the person who’s driven by strong values and ethics.”

Ron Willingham / Founder of Integrity Solutions

Our Story

Founded in 1968 by Ron Willingham, Integrity Solutions spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors.

Based on studies and observations, Ron authored ten books on sales, customer service, coaching, goal achievement, and personal development.

Integrity Solutions was at the forefront of introducing the philosophy of customer needs-focused selling which was radical at the time. This led to the development of first-in-class solutions such as Integrity Selling®, Integrity Service, Integrity Coaching, and many others since. Each is designed to impact not only skills, but also attitudes, values, and achievement drive.

Our mission is to change the way the world sells and serves people.

A team of dedicated employees and distributors is delivering on this mission with over 3,000,000 graduates from 130+ countries and more than 35,000 in-house facilitators.

In 2007, the company was purchased by its leadership team and in 2011 Integrity merged with the largest distributor, moving the headquarters to Nashville, TN. Since then we have been constantly improving, innovating and adding solutions to meet the needs of clients today.

Our history

1968

Founded by Ron Willingham offering leadership courses. Worked with Dr. Maxwell Maltz to rewrite the bestseller, Psychocybernetics for children and consulted with Success Magazine. Over the next decade he worked to perfect a learning methodology that created behavior change. Ron has authored ten books on sales, customer service, coaching, goal achievement, and personal development.

1980

Shifted focus to helping organizations improve sales effectiveness through Integrity Selling®. Was at the forefront of the customer needs-focused selling philosophy.

1986

Added focus on customer service training.

1989

Supported sales and service training with the introduction of Integrity Coaching.

1994

Introduced Managing Goal Achievement. Added emphasis in healthcare industry.

2007

A group of Integrity distributors purchased the company.

2009

Integrity Solutions named to Training Industry Inc.'s inaugural Top 20 Sales Training Companies list.

2011

Integrity merged with the largest distributor and moved the headquarters to Nashville, TN.

2016

Integrity Solutions named to Selling Power's Top 20 Sales Training Companies and Training Industry Inc.'s Sales Training Companies Watch List. Managing Goal Achievement updated and relaunched as Achieve!

2017

Named to Selling Power's Top 20 Sales Training Companies List and Training Industry Inc.'s Sales Training Companies Watch List for the 2nd consecutive year.

2018

Named by both Selling Power and Training Industry to their Top 20 Sales Training Companies lists. Top Sales World includes Integrity Solutions on their 2018 Top 50 Sales & Marketing Blogs.

OUR VALUES

Integrity

Acting ethically at all times

Accountability

Taking proactive responsibility for results

Excellence

Performing at our highest levels


Abundance

Sharing the wealth of opportunity with others

Innovation

Seeking new and better solutions to problems

Customer-Focus

Keeping the customer at the center of our business

Upcoming events

  • LTEN Annual Conference

    June 3-6, 2019 Grapevine, TX THE FUTURE IS NOW. Innovation, Learning & Connections. New ideas and peer-tested strategies. Beyond education. Connect with and learn alongside hundreds of healthcare industry training and…

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  • GAMA LAMP

    March 17-20, 2019 Grapevine, TX LAMP, GAMA’s annual Leadership and Management Program, is the financial services industry’s premier annual meeting. Nearly 2,500 leaders and industry executives representing more than 50…

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  • Training Industry Conference & Expo (TICE)

    June 17-19, 2019 Raleigh, NC The Right Size. The Right Focus. For the Learning Leader. The Training Industry Conference & Expo (TICE) is a learning event focused on building effective…

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