/ Resources Why Does Integrity in Sales Matter More Than Ever in 2026? With Brian Snader Guest: Brian Snader Integrity is the foundation of trust and success in today’s selling environment. Brian Snader, Vice President of Client Development at Integrity Solutions, joins host Hayley Parr to discuss why integrity matters more than ever in 2026. Brian emphasizes how integrity is about doing the right thing, having sound moral principles, and fostering trust within organizations and sales teams. He highlights that integrity isn’t just a philosophy, but a competitive advantage that builds relationships, credibility, and confidence. Brian also explains how Integrity Solutions has evolved, integrating new technologies and AI to better support modern learners and meet the needs of today’s sales teams. By focusing on both mindset and skillset, teams can achieve lasting success, making integrity an integral part of their sales strategy. Listen Now Amazon More Options Your Host Hayley Parr Head of Marketing, Integrity Solutions In this Mental Selling episode, you’ll learn: Integrity as a Competitive Advantage: Why integrity is more crucial than ever in 2026 and how it builds trust and relationships across sales teams. Evolving with the Times: How Integrity Solutions has updated its approach with new technology and AI to better serve today’s sales teams. Mindset and Skillset Alignment: Why success in sales requires both strong skillsets and the right mindset, and how to tap into the “God of want” for self-correction. Core Values at the Heart: How integrity is a core value that drives organizations and individuals to help others succeed. Building Confidence Through Integrity: Why leading with integrity builds internal and external credibility, ensuring long-term success. Jump into the conversation: (00:00) Meet Brian Snader (00:32) Current sales challenges in 2026 (01:58) The importance of integrity in sales (03:20) Insights from Brian Snader on integrity (04:15) Evolving sales strategies at Integrity Solutions (06:14) Moments of realization: integrity’s impact Additional Resources From This Episode: Brian Snader’s LinkedIn: https://www.linkedin.com/in/brian-snader-3253582/ Learn more about Integrity Solutions: https://www.integritysolutions.com/ Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes Niche Down for Stronger Go to Market Focus with Cate Hollowitsch Guest: Cate Hollowitsch In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 127 January 30, 2026 32:11 Getting Buyers to Buy When They’ve Already Made Up Their Minds Guest: Em Holldorf In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 126 January 16, 2026 28:14 A Year of Lessons with Mental Selling in 2025 Host: Hayley Parr In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 125 December 31, 2025 18:40 Elevating Sales Outcomes through Rev Ops Excellence with Jess Rose Guest: Jess Rose In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 124 December 18, 2025 26:29