What does having an ethical sales culture mean? It’s being overt and transparent and truly understanding the needs of your client and providing value. Sales people can no longer be product sellers. They have to be problem solvers that understand the customers’ business.

The broader challenge is how can organizations instill it? How do you define, communicate and implement it into your culture, hold people accountable, and coach to it?

The financial services industry, for example, has had the Department of Labor stipulate it must be more transparent and ethical.

Integrity Solutions Executive Partner, Steve Schmidt, explores more about what Ethical Sales Cultures are and why they are very important in today’s selling environment.