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Samsonite is the worldwide leader in premium travel bags, luggage and accessories.

Rapid changes in consumer tastes, shifts from brick and mortar to e-commerce, decreasing margins, and global competition threatened to derail their future success. As a series of acquisitions thinned upper management ranks and key senior managers now headed up new companies, leadership bench strength became the top priority.

Samsonite’s new president made several strategic changes, including restructuring to a matrix, to support future acquisitions and build competitive advantage.


  • Shift the leadership culture from “command and control” to using coaching as a strategic tool for building an engaged, aligned workforce.
  • Focus on continuous performance improvement with all managers equipped to lead and coach with high emotional intelligence.
  • Maximize the value of their matrix structure, supporting new working relationships across teams.
  • Break decision-making bottlenecks, equipping employees to solve problems jointly, effectively manage resources and resolve previously “unsolvable” challenges.


As a result of acquisitions and streamlining of internal functions, many leaders were either new to Samsonite or taking over responsibility for broader organizations. To get more consistent results and keep pace with a fast-moving marketplace, leaders needed to get more yield out of their conversations with employees and empower them to solve problems. The company also wanted to create a unified culture to bind the various companies together under a single concept of leadership.


Lou Cimini, Samsonite’s long-time Vice President of Human Resources, turned to Integrity Coaching® as a way to create a common culture while equipping managers to maximize the results and impact of every employee interaction. Five senior human resources leaders were certified in the program, followed by an initial rollout to the senior leadership team soon after. 

A follow-on session was later implemented, including a train-the-trainer program for senior leaders that went deeper into business issues and practices. Over the next 2+ years, more than 150 managers participated in Integrity Coaching®.

A “coaching council” of middle managers identified the initiative’s next focus: helping senior-level professionals enhance cross-functional communications and influence. Integrity Solutions worked with Samsonite to tailor the Integrity Communication™ program around their specific communications issues, and the program was rolled out to key product and marketing teams. Four human resources leaders completed the train-the-trainer, and post-program surveys include questions to identify what other individuals, groups and project teams should participate in the course.


The combined implementations of Integrity Coaching® and Integrity Communication™ have helped Samsonite leadership develop a growth mindset culture where employees are able to continually learn and thrive in the face of ongoing change and other obstacles.

Samsonite’s managers and teams are better equipped to tackle and solve challenges that seemed unsolvable due to increased levels of: 

  • Emotional Intelligence: Understanding others’ behaviors, mindfully adjusting how to ask better questions and listening without bias
  • Collaboration: Working with shared purpose, focusing on maximizing value
  • Innovation: Planning strategically for important conversations with key stakeholders.
  • Influence without Authority: Fully uncovering others’ point of view, priorities and needs.
  • Behavior Change: Learning through self-discovery, expanding belief boundaries on what might be possible to achieve.

We sat down with Lou Cimini, Samsonite’s Vice President of Human Resources, to learn how Samsonite created a culture that binds leaders together, has a shared purpose to carry out their mission and empowers a more collaborative workforce.


Achieving Sustainable Business Results

Record-setting revenue while going through major acquisitions

Management scores improving from worst to first on engagement surveys

Created considerable competitive advantage with outstanding improvements in Product Life-Cycle Management

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When my leaders are working with their team, they have to get the maximum output from their interactions and empower people to act as owners of the organization, product line or their function so that we can make changes swiftly.

Lou Cimini
former Vice President of Human Resources, Samsonite


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With coaching, leaders can have these conversations in a comprehensive, positive way and make sure employees have the tools and motivation to create the output that’s needed — and if there is an obstacle, the employees feel empowered to resolve it or go back to their boss with potential solutions. The energy generated from the programs is obvious. When we ask at the end who they would recommend that we invite to the next scheduled program, the endorsements, frankly, are too much for us to meet. We have a long waiting list. That tells you you’re doing something well.

Lou Cimini

For more information about this Success Story Contact:

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Bruce Wedderburn

Chief Sales Officer