How Do Sales Leaders Make the Investment in Sales Enablement Pay Off?

Sales Enablement is one of the biggest- but also more confusing- buzz words in business today. Many sales leaders clamor to push out a stream of data, content and technologies. But a lack of strategy behind it may overwhelm salespeople and ultimately harm productivity more than it helps. How do you make the investment and promises of sales enablement actually pay off? Integrity Solutions Chief Sales Officer, Bruce Wedderburn, details how sales teams can leverage it to develop skills for better quality, human conversations that can be used at the right time to advance sales opportunities.

For more on this topic, read our related article on the topic and the recording from our recent webinar with Training Magazine.