Home / How to Build Trust and Reputation in a Crowded Marketplace How to Build Trust and Reputation in a Crowded Marketplace Guest: Radhika Shukla Success in sales goes beyond numbers. It’s about building genuine relationships through transparency, authenticity, and empathy. Transparency and authenticity in sales are not just buzzwords. Being transparent includes things like generously sharing thought leadership insights and being honest about your products (including any limitations). Engaging in genuine conversations about customer needs and helping them see what’s coming cuts through the noise, builds trust, and creates lasting customer relationships. Hear how understanding the value of relationships, engaging in continuous learning, embracing moments of rejection, seeking mentorship, and considering your fit in sales will help you cultivate a foundation for success. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: 5 things that have fueled Radhika’s own success in sales The 3 pillars of sales success How to set 2024 goals beyond revenue targets The approach required to break through the noise and get more responses The role of servant leadership in fostering a positive sales culture. The importance of mentoring in augmenting training and in stepping into leadership roles What to listen for: [00:04:23] Five things to focus on in sales [00:09:06] The three pillars of sales success [00:13:19] How to set goals beyond revenue targets [00:16:46] There are no bad customers, just bad sellers [00:24:51] The power of mentorship in training Additional Resources From This Episode: Connect with Radhika on LinkedIn Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! Cognism, Spiff, FeedSpot and others have all named us as one of the best sales podcasts for your playlist and Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes When Compliance Meets Culture in Banking with Jack Haworth Guests: Jack Haworth In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 133 May 15, 2026 23:47 Why Emotion Still Wins in Sales with Amara Hunt and Amanda Ervin Guests: Amara Hunt and Amanda Ervin In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 132 May 4, 2026 32:39 Keeping Sales Human in the Age of AI with Amara Hunt and Amanda Ervin Guests: Amara Hunt and Amanda Ervin In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 131 April 9, 2026 18:44 Mastering Sales Leadership and Revenue Strategy with Lindsay Rios Guest: Lindsay Rios In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 130 March 12, 2026 35:36