Your Sales Team’s Success Hinges on What Your Sales Training Emphasizes
What’s the key to success for top-performing sales teams? New research data points to how some companies that take a different approach to training and developing their sales teams get a 20% boost in performance. Integrity Solutions’ CEO Mike Esterday discusses three critical conversations your sales team needs to be having.
The study, conducted with The Sales Management Association, surveyed more than 200 sales leaders. 84% of sales leaders in the survey considered achievement drive as important or more so than product knowledge and selling skills. Yet only 26% said they were effective at developing this sense of passion, belief and commitment in their sales teams.