Fuel performance. Grow talent. Lift up customers. Elevate leaders.

Integrity Solutions are performance experts who empower sales teams to build trusted customer relationships with integrity at their core, providing them with the foundation to rise up and lead.

What Do Clients Value About Integrity Solutions?

Who We Are

Our focus is on developing sales and customer service teams- and their leaders- to drive impactful business results and true customer loyalty. We partner with our clients to win more customers, keep more customers, and grow profitable revenue with a unique focus on sales performance, coaching, leadership, and customer service. We help leaders align and engage their teams while igniting a passion among sales and service professionals to deliver outstanding value to their customers with a specific focus on their attitudes, values, motivation drive, and beliefs.

Selling Power has named us to their Top 20 Sales Training Companies list every year since 2016. Training Industry Inc. has named us one of their Top 20 Sales Training Companies each of the past four years (2018-2021). And we have won Stevie Awards for excellence in Sales & Customer Service training and consulting in 2019, 2020 and 2021.

"Selling success is more an issue of who you are than what you know. While knowledge is necessary, sustained success comes to the person who’s driven by strong values and ethics.”

Ron Willingham / Founder of Integrity Solutions

Global Reach

global reach

Global Reach

We have always been proud to serve customers around the world. We've delivered our programs in over 130 countries. And we maintain Certified Channel Partners in an effort to serve our array of global clients. We currently have Channel Partners located in Mexico and South America, Australia and New Zealand, Japan, Poland, and Greece. Contact us to inquire about any of our global partners and how we can serve your needs.

  • Poland
  • Greece
  • Mexico
  • New Zealand
  • Australia
  • Japan

Our Story

Founded in 1968 by Ron Willingham, Integrity Solutions spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors.

Based on studies and observations, Ron authored ten books on sales, customer service, coaching, goal achievement, and personal development.

Integrity Solutions was at the forefront of introducing the philosophy of customer needs-focused selling which was radical at the time. This led to the development of first-in-class solutions such as Integrity Selling®, Integrity Service®, Integrity Coaching®, and many others since. Each is designed to impact not only skills, but also attitudes, values, and achievement drive.

Our mission is to help clients win more customers, keep more customers and grow profitable revenue.

A team of dedicated employees and distributors is delivering on this mission with over three million graduates from 130+ countries and more than 35,000 in-house facilitators.

In 2007, the company was purchased by its leadership team and in 2011 Integrity merged with the largest distributor, moving the headquarters to Nashville, TN. Since then we have been constantly improving, innovating and adding solutions to meet the needs of our valued clients.

Our history


Founded by Ron Willingham offering leadership courses. Worked with Dr. Maxwell Maltz to rewrite the bestseller, Psychocybernetics for children and consulted with Success Magazine. Over the next decade he worked to perfect a learning methodology that created behavior change. Ron has authored ten books on sales, customer service, coaching, goal achievement, and personal development.


Shifted focus to helping organizations improve sales effectiveness through Integrity Selling®. Was at the forefront of the customer needs-focused selling philosophy.


Added focus on customer service training.


Supported sales and service training with the introduction of Integrity Coaching.


Introduced Managing Goal Achievement. Added emphasis in healthcare industry.


A group of Integrity distributors purchased the company.


Integrity Solutions named to Training Industry Inc.'s inaugural Top 20 Sales Training Companies list.


Integrity merged with the largest distributor and moved the headquarters to Nashville, TN. Mike Esterday becomes CEO.


Integrity Solutions named to Selling Power's Top 20 Sales Training Companies. Managing Goal Achievement updated and relaunched as Achieve!


Celebrates the firm's 50th anniversary! Named by both Selling Power and Training Industry to their Top 20 Sales Training Companies lists. Top Sales World includes Integrity Solutions on their 2018 Top 50 Sales & Marketing Blogs. Integrity Selling® Refresh! introduced.


Integrity Solutions wins first-ever Stevie Award for Sales Consulting Practice of the Year (Silver) and Sales Training Practice of the Year (Bronze). The firm introduces Integrity Selling® Refresh! and Elevate to provide salespeople with on-demand, virtual training that reinforces core principles of Integrity Selling®.


Integrity Solutions receives the Gold Stevie Award for Sales Consulting Practice of the Year and Bronze for Sales Training Practice of the Year. One of just a handful of companies to be named to both Training Industry, Inc. and Selling Power Top 20 Sales Training Companies lists for 3+ consecutive years. Included by Selling Power Magazine on their inaugural list of the Top Online Sales Training companies. The firm introduces Virtual Selling With Integrity to address need for improving virtual sales skills.



Acting ethically at all times


Taking proactive responsibility for results


Performing at our highest levels


Sharing the wealth of opportunity with others


Seeking new and better solutions to problems


Keeping the customer at the center of our business

Upcoming events

  • Sales Team Accelerator Retreat

    March 9, 2022, New York, NY Building Peak Performing Sales OrganizationsThe People, The Processes, and The Technology Integrity Solutions will once again be a featured presenter and sponsor at the…

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  • Customer Contact Week Las Vegas 2021

    December 13-16, 2021 Las Vegas, NV Customer Contact Week (CCW) is the world’s largest customer contact event series. For over 20 years, CCW serves more than 3,000 attendees annually ranging…

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  • AA-ISP Leadership Summit

    March 8-10, 2022, Chicago, IL Integrity Solutions is a proud sponsor and speaker at the 2022 AA-ISP Leadership Summit in Chicago. This annual gathering of almost 1,000 senior inside sales…

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