Fight Through Medtech’s Sales Headwinds: Keys to Greater Customer Access Today

Access the Recording Here

The medical device industry faces major headwinds to revenue growth, and many of the challenges are self-inflicted. Not only do those in medtech sales have less direct access to their customers, in many cases, the audiences they need to reach are less receptive to their messaging. 

A new approach is needed to stem the frustration and turnover and to keep revenue growth on target. The mental side of selling is the most overlooked aspect in training. Despite healthcare being an arena where logical thought process rules the day, we know that from a human level, emotions drive actions and buyer behaviors. Approaching selling must be based on partnering and collaboration as opposed to conflict or challenge.

In this Device Talks Tuesday session, our John Crowder shares how to reframe the approach to medtech sales team development and coaching and outline a clear action plan for healthcare sales success. Sales success requires more than just product knowledge, clinical expertise, and well-crafted marketing messages. It requires the right mindset, a consultative model and skillset, and a common language around sales and service. Just as importantly, we’ll talk about the leadership required to support it and 3 key coaching areas every healthcare sales manager should be focused on.

Watch this Device Talks Tuesdays webinar and learn:

• The essential elements for productive, successful sales teams in the current climate.
• Actionable steps to take for greater healthcare sales success. 
• The 3 key coaching areas every healthcare sales manager should address.

WATCH THE RECORDING TODAY!

For more on this topic download the related whitepaper, The Battle for Customer Access in Healthcare Sales.

Have more questions or want to discuss further? Connect with John on LinkedIn or contact us to discuss.