Listen on Apple Podcasts, Google Podcasts, Spotify, SoundCloud, iHeartRadio, Stitcher or wherever you get your podcasts as we discuss:
– Account based sales and marketing: how it has evolved & how to strategically select the right targets
– The role an MQL (marketing qualified lead) can still have in an organization
– Account based customer retention strategy & salesperson expectations
– Rethinking the buying community & building your brand
“One of our largest jobs as sellers is to help build internal consensus towards a commitment to change.”-Matt Heinz
Want to learn more about the strategy, mindset and focus needed for account based sales and marketing strategies to work? Rethinking the buying community & building your brand? How to discern the right metrics to focus on from the wrong ones? This episode of Mental Selling is for you.
“There’s other ways of ensuring that other people in the buying committee start to get exposed to the content and the insights and the sense making that will help them organically build more awareness of the problem and more of a commitment to change.”-Matt Heinz
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Raise your Mental Selling acumen with us by subscribing on SoundCloud, Apple Podcasts, Google Podcasts iHeartRadio, Spotify, Stitcher or wherever you get your podcasts. Please rate our show or leave a comment— we’d love your feedback!