Without a steady stream of potential customers, keeping your sales going strong is hard. Pipeline growth and outbound lead generation are essential for success in sales. It’s not always easy, but with the right mindset, strategy, and persistence, you can build a strong pipeline of potential customers and keep your sales flowing smoothly.

In this conversation, Jeff Winters, Founder of Sapper Consulting and Chief Revenue Officer at Abstrakt Marketing Group, joins to discuss how the mindset surrounding pipeline growth and outbound lead generation is crucial for success in sales. He emphasizes the importance of understanding that achieving success in these areas requires both an art and a science. Jeff touches on the role of sales leadership in supporting sales representatives during slumps, the concept of sales enablement, and its significance in empowering sales teams to perform at their best.

To hear more, listen to the full conversation.

In this Mental Selling episode, you’ll learn:

  • The importance of mastering both the art and science of pipeline growth and outbound lead generation in sales.
  • Using curiosity and empathy to build rapport with customers
  • Why you sometimes have to approach selling with indifference to not let the ups and downs of sales get to you
  • The concept of building resilience and maintaining the right attitude for long-term success in sales.
  • setting micro-goals and embracing failure as essential components of the sales process.

What to listen for:

  • [01:54] The Primary Driver of Business Growth
  • [10:27] Cultivating Indifference in Sales
  • [14:00] Sales Leaders Role in Overcome Sales Slumps
  • [18:26] What is Sales Enablement Really?
  • [21:41] Why ‘Acting’ Matters In Sales
  • [30:08] Creating a Culture of Outbound Lead Generation & Sales

Additional Resources From This Episode:

Raise your Mental Selling acumen with us by following us on Apple Podcasts, SpotifyiHeartRadio, SoundCloudAmazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback!

Cognism, Spiff, FeedSpot and others have all named us as one of the best sales podcasts for your playlist and Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide.