How do you to achieve success in sales while creating a positive and growth-oriented culture within your team? In this conversation, renowned author and keynote speaker John Baldoni joins to discusses the critical aspects of effective leadership in sales and the importance of a shared vision that aligns sales team with the company’s mission, vision, and values and builds trust. John delves into the challenge of making these guiding principles more than words on a wall and highlights the need for leaders to live and breathe them into their actions and inspire their teams to overcome obstacles.

The conversation addresses the role of leaders in promoting positive behavior change, enabling purposeful leadership, and coaching individuals to perform at their best. He also shares insights on how salespeople can focus on being better, learn from failures, and maintain composure in challenging situations.

Learn more about the importance of navigating the ups and downs of sales with resilience and a positive mindset. Remember that true strength and success lies in overcoming challenges with grace, dignity, and a positive mindset.

In this Mental Selling episode, you’ll learn about:

  • Creating a positive and growth-oriented sales culture
  • The importance of striving for continuous improvement
  • Navigating the ups and downs of sales with resilience and a positive mindset
  • How to demonstrate grace under pressure in sales
  • The power of adversity
  • Promoting behavior change and coaching people to be their best

What to listen for:

  • [01:20] Translating the Mission, Vision, and Values into Actions & Behaviors
  • [04:18] Focusing on ‘Better’
  • [08:29] Factors That Help Build Trust in Sales
  • [15:00] The Transformative Benefits of Adversity
  • [18:05] Three Key Words for Leadership 
  • [25:13] Building a Team Ethos

Additional Resources From This Episode:

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