/ Resources Finding Your Purpose in Sales Having clarity of purpose is essential, and it plays a crucial role in sales. Tapping into your purpose not only provides salespeople direction and motivation but also helps build stronger relationships with customers and colleagues. In this conversation, Lisa Earle McLeod (also our Ep 031 guest) returns to the show to discuss the transformative power of purpose-driven selling, the importance of reflection in sales, and how sales leaders can foster a culture of customer impact and employee significance. She emphasizes that sales isn’t just about serving customers but about improving their lives and the lives of their customers. Lisa highlights the role of sales leaders in reframing the sales conversation to align with purpose. By asking the right questions and translating sales numbers and KPIs into customer impact, sales leaders can help their teams understand the significance of their work and drive desired behaviors and much better performance. Lisa believes that revenue and shareholder value naturally follow when companies prioritize customer impact, satisfaction and well-being. To hear more, listen to the full conversation. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: The transformative power of purpose-driven selling Why sales isn’t just about serving customers but about improving their lives Questions for sales teams to reflect on to unpack both wins and losses. The power of sharing how a team’s work made a difference in the lives of their customers helps employees feel a sense of significance and motivation. The value of translating numbers into customer impact helps employees understand the value of their work. Why salespeople want to be part of something bigger than themselves and for their work to matter What to listen for: [01:18] Understanding Purpose and Its Importance in Sales [07:16] Beyond the Transaction: Focusing on Long-Term vs. Short-Term [12:21] Why Specificity (Depth of Knowledge) is Sexy [16:46] Metrics Beyond Revenue and Win Rates [22:43] How to Properly Ask for Referrals [25:11] Three Questions to Better Unpack Wins & Losses and Create Shared Learning [29:09] The Time and Place to Say No [34:58] Difference Between Serving and Improving Lives for Customers Additional Resources From This Episode: Follow Lisa on LinkedIn Lisa’s website Lisa’s book, Selling With Noble Purpose Episode 031 with Lisa Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, SoundCloud, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Cognism, Spiff, FeedSpot and others have all named us as one of the best sales podcasts for your playlist and Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes Getting Buyers to Buy When They’ve Already Made Up Their Minds Guest: Em Holldorf In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 126 January 16, 2026 28:14 A Year of Lessons with Mental Selling in 2025 Host: Hayley Parr In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 125 December 31, 2025 18:40 Elevating Sales Outcomes through Rev Ops Excellence with Jess Rose Guest: Jess Rose In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 124 December 18, 2025 26:29 Building Unbreakable Sales Momentum with Shawn Young Guest: Shawn Young In this Mental Selling episode, you’ll learn: Jump into the conversation: Additional Resources From This Episode: Raise your Mental Selling… EP. 123 December 1, 2025 19:39